In the battle between the conditional access system and the direct-to-home services, the latter seems to be edging ahead.
The opening up of the sector has led to investments of Rs 1,200 crore towards the acquisition of over 280 frequencies.
The domestic animation and gaming industry has said that it may face a serious crisis if not given fiscal incentives in the coming Budget.
Only 30-minute advertising spots remain to be sold on Star India's Kaun Banega Crorepati, which will be anchored by actor Shah Rukh Khan.
Korean auto major Hyundai is set to diversify its business presence in the country by launching separate divisions through its in-house advertising agency -- Innocean Worldwide.
Mandatory sharing of television coverage of Test match cricket involving the Indian team in India and abroad has been excluded from the ambit of the upcoming Sports Broadcasting Signals Bill.
The Direct-to-Home service providers are cashing in on the confusion over the implementation the Conditional Access System in some areas of Delhi, Mumbai and Kolkata.
Public broadcaster Prasar Bharati will need Rs 9,431 crore (Rs 94.31 billion) to telecast Commonwealth Games, 2010, in high-definition TV format.
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